DISTRICT 4: OUTREACH PLAN OCM EEP- 2026

PART 1: MASTERCLASS The Masterclass Series will provide a practical introduction to operational, regulatory, and entrepreneurial requirements. This first part offers a deep dive into the available cannabis license types, providing participants with valuable insights and actionable strategies for entering and operating in the cannabis industry. Each 2 hour session features expert-led presentations and interactive Q&A opportunities, designed to equip Social Equity (SE) applicants with the tools and knowledge needed to navigate the licensing process and build sustainable businesses. Key Program Features: LDG Business Toolkit: Participants will receive a Toolkit, for use throughout the entire program containing educational materials and resources tailored to their needs. Practical Tools: Worksheets, cost breakdowns, operational checklists, and templates to further business planning and acumen. Networking Opportunities: Community members will engage directly with industry leaders and peers to build valuable connections within the cannabis industry. Part one serves as the foundation of the outreach campaign, offering participants not only a vision for their potential role in the cannabis industry but also the knowledge to make informed decisions. The Masterclass includes workshops focused on six cannabis license categories. The RETAIL, CULTIVATION & MANUFACTURING Masterclasses will feature TED Style talks from both an existing operator and worker in a key role.

RETAIL

DELIVERY

CULTIVATION

DISTRIBUTION MANUFACTURING TESTING

WORKSHOP COMPONENTS

DETAILS

Speaker Lineup

Three industry thought leaders with proven track records in the focus license category

Speaker Background(s)

Speakers are Social Equity Operators, sharing firsthand experiences and insights.

All speakers will offer an inspiring Keynote style talk & presentation that follows a consistent format to maximize learning and engagement: - The Why - Points of entry into the industry - Challenges faced and tips for overcoming them - Costs/expenses associated with entry and operations - Actionable Call to Action (CTA) for participants

Talk Format

Interactive Q & A

Participants can ask real-time questions or submit them via the custom community app for follow-up

CONFIDENTIAL

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