IMPLEMENTATION TIMELINE COMMUNITY OUTREACH
NOVEMBER
DECEMBER
BRANDING + COMMS Develop a compelling brand identity, clear messaging, and tailored key messages for target audiences.
CONTENT Develop educational materials (brochures, infographics) and video content (interviews, testimonials) to educate and inspire the audience about the Social Equity Program. OUTREACH Establish Community Partnerships through collaborations with organizations and advocates to calendar promotions at community events.
DIGITAL TOOLS
Develop website, strong social media presence and community application for automations. Engage and educate audience.
COMMUNITY ENGAGEMENT
WORKSHOPS LAUNCH Launch three-month series of educational workshops, operator training, and networking events.
Outreach workers attend events and workshops to connect with the target audience and raise program awareness.
PERFORMANCE ASSESSMENTS
PUBLIC RELATIONS
Build relationships with media, issue press releases, and seek interview opportunities to increase program visibility and coverage.
Analyze website, social media, event data, and feedback to make data-driven adjustments throughout implementation.
JANUARY-FEB
MARCH-MAY
CONFIDENTIAL
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