Issue 1 New Products 2021

New Products Issue 1 • 2021

Welcome We’re excited to present our latest New Products brochure, full of innovative, newly developed lines, manufactured by Britain’s leading brands. Additionally, we have included some existing UK favourites that are new to our product portfolio! British new product development is industry-leading, and we carefully select the fantastic lines featured within this brochure by taking insights from current UK trends. From Snickers White to vegan Pukka pies, we hope you enjoy shopping the range!

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Dairy Free

Gluten Free





THE POWER OF SNACKING Introducing NEW low calorie chocolate bars!

Twix Chocolate Biscuit Low Calorie Snack Bars Multipack 10 x 20g 6 Per Case 1013445

1-in-6 shoppers want a greater choice of healthier confectionery items

Twix Chocolate Biscuit Low Calorie Snack Bar 20g 32 Per Case 1020873

Mars Chocolate Low Calorie Snack Bars Multipack 10 x 21g 6 Per Case 1013441

Less than 100 calories per bar!

Mars Chocolate Low Calorie Snack Bar 21g 32 Per Case 1020875

68% of consumers want a smaller pack instead of a larger portion of

Snickers Chocolate Low Calorie Snack Bars Multipack 10 x 20g 6 Per Case 1013442

sugar-free chocolate

Snickers Chocolate Low Calorie Snack Bar 20g 32 Per Case 1020874

*Mars & Nielsen 'The Power of Snacking', 2020

Protein is in growth in total market (+14.9%)*

Snickers Protein Peanut Butter Chocolate Bar 47g 18 Per Case 1013444

Limited Edition

Shoppers will spend up to 60% more for products with added protein and 66% of shoppers are looking for products high in protein*

Snickers White Limited Edition Chocolate Bar 49g 32 Per Case 1013443

White chocolate appeals to shoppers and is delivering year-on- year growth (+4.9% total market)**

*Mars & Nielsen, August 2020 **Nielsen Scantrack & Hive MAT, August 2020

Swizzels Matlow Drumstick Chocolate 100g AVAILABLE NOW!

CODE: 1019713

20 Per Case

NEW crunchy, honeycomb-flavoured, chocolate-coated Maltybites! Plant-based and vegan friendly Malteser-style balls that deserve to be noticed. Smooth dark chocolate surrounds a golden honeycomb ball. A delicious, but light, crunchy snack that’s oh so moreish!

AHM-MB2 • 50g • 18 Per Case

Bio & Me Super Seedy & Nutty Granola Supercharged with extra seeds and nuts to tickle tastebuds and support a healthy gut. We think your customers might just ‘go nuts’ for it!

ABIO-SSEED • 360g • 6 Per Case

Hazelnuts have been shown to help manage bood cholesterol, which is linked with lowering the risk of heart disease

Semi-Skimmed Barista Oat M*Lk 1 Litre 6 Per Case AMF-SKOAT

Total UK free-from dairy is up 19.3% (an extra £123.5m) and oat milk is the most popular free- frommilk with +92.2% growth!*

*The Grocer [Kantar 52 w/e 6/09/20] November 2020

It is estimated that by 2025, vegans and vegetarians will make up a quarter of the British population and flexitarians (casual vegetarians) around half of all UK consumers*

Hellmanns Vegan Mayo 430ml 8 Per Case 1046458

*The Grocer [Kantar 52 w/e 6/09/20] November 2020

Cholula is the original and No.1 authentic hot sauce globally and the 3rd biggest hot sauce brand in the US*

x 3

*Suma data 2020

Sacla Vegan White Sauce 350g 6 Per Case 1056578

Sacla Vegan Ch**se Sauce 350g 6 Per Case 1056577

Sacla Vegan Bolonese Sauce 350g 6 Per Case 1056576

Artisan Nature’s Kitchen Sweet Chilli Gf Burger Mix 200G

Artisan Nature’s Kitchen Moroccan Spiced Gf Burger Mix 200G

6 Per Case AAG-SCV

6 Per Case AAG-MVB

Listerine Cool Mint Milder Taste for a cleaner fresher mouth than brushing alone. The ZERO-ALCOHOL formula removes up to 97% of bad breath and plaque germs left after brushing.

Listerine Zero Mouthwash 500ml 6 Per Case 1012657

PURE PLANT POWER vegetarian flapjack full of fruit, veg, nuts, seeds & spices!

Plantastic Apricot & Ginger Oat Bar Singles 9 Per Case 3940734

Plantastic Cherry & Oat Choc Bar Singles 9 Per Case 3940733

Over half of UK consumers (55%) now claim they are considering or actively reducing their meat intake.*

Pukka Vegan Steak & Onion Pie 214g 6 Per Case 3503488

Pukka Vegan

Chicken & Mushroom Pie 214g 6 Per Case 3503486

BRAND OF THE YEAR - The Grocer Gold Awards 2020

*The Grocer & IGD ShopperVista, November 2020.

Soulful Brazilian Tomato Black Bean with Cashew and Quinoa 420g 4 Per Case 3601343


Birds Eye Green Cuisine has achieved the UK top spot for vegan burgers and meatballs – and see an opportunity for 'chicken-free'!*

Birds Eye 12 Meat Free Dippers 220g 8 Per Case 2008605

Birds Eye Meat Free Southern Fried Chicken Strips 210g 8 Per Case 2008607

*Birds Eye Green Cuisine, November 2020

During UK lockdown, the meat free category has shot up by 18.4%!**

Frozen is leading the way within the meat free category, with sales of more than £257m*

Kale & Quinoa Burger 300g 12 Per Case 2020414

*The Grocer Guide to Frozen / Kantar Worldpanel 52 March 2020 **The Grocer Focus On Plant-Based [Kantar 12 June 2020] 21/08/20

For more information please contact your Customer Service Export Advisor or Account Manager. +44(0) 1472 315 610 Adam Smith Street, Grimsby, DN31 1SJ, UK

Please be advised that all lines are subject to availability and minimum order quantities for our ranges apply.

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