How Making Education Fun Can Improve Your Sales It’s impossible to ignore the variety of entertainment options nowadays. We can stream the latest movies, watch reruns of our favorite TV shows, and instantly head to social media to see what’s going on in everyone else’s lives. Once we’re done spying on our loved ones, we can craft the perfect post to make sure everyone knows how awesome our life is. If all of that gets boring, we can jump on a video game and save the world. The crazy thing is that you can do all of these things from your phone — it’s like the word is literally at your fingertips! What people won’t tolerate is being bored. Why Purely Educational Content Fails Millions of people will happily watch “The Avengers” for three hours. Or they will binge-watch a new show in a day or weekend with no issues at all. Why? Because they’re entertained by it. Like it or not, all of us have been conditioned to constantly want and, in some cases, need to be entertained 24/7. EDUTAINMENT MARKETING:
When you’re creating your marketing or content pieces, you need to keep in mind that people don’t consume boring content for very long. This is why your Newsletter Pro team will tell people that if they make a newsletter all about what they do and remove all of the personal stories, entertainment, and edutainment marketing, their campaign will fail. While your educational content may be rich with information that can benefit your readers, people simply have too many entertainment options to spend time reading, watching, or listening to anything that is boring — even for a few minutes. Additionally, the jargon you use within your content may not be recognizeable for your readers, making them more inclined to exit out of the blog or scroll past your post. If you want your readers to stay engaged with your content, you must have the perfect combination of education and entertainment. In other words, you need to be using edutainment marketing. You can still talk about the data, reports, and other educational pieces in your content, but
With unlimited options for entertainment, we are entertaining ourselves to death. Regardless of what anyone thinks of all of the media and entertainment options we have, one thing is for sure: Society’s attention span is shorter than ever. According to research, our attention span has dramatically decreased in the past 15 years. Some even say that a goldfish has a larger attention span than most humans. That’s where edutainment marketing comes in. Edutainment marketing is pretty much exactly what it sounds like: education-based marketing that is also entertaining. This isn’t a new idea or concept. From “Sesame Street” to documentaries, there are all sorts of ways to learn in an entertaining way. As marketers, we need to make sure we are not only educating but also entertaining so that we can hold the attention of our customers and prospects. The idea that people will only watch 97-second videos is false. The idea that people won’t read a long-form sales letter is also false.
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