- General
o Combine to entice, creating packages o Promote in-person alumni experience, affinity groups International Cat lovers Spa Self-care groups/options, work life-balance o Location – family friendly, events for families o Mentorship Programs at Site o Continue/Improve bring a co-worker and friend rates/options o Promote the “know who’s coming” features o More networks and life related topics o Should communicate how many other event webinars are corporately backed, not independent of sponsorship money o Promote the average cost per hour of SWVS CEs
Topic: Registration - General
o 3000 attendees/paid registrants - DVMs, goal to increase these registrations o Increase marketing to this group
o Keynote speakers that draw in this population o Referral and discount programs, incentives and expanding the loyalty program o Early bird limits o Develop hotel block bookings incentive points o Additional points for DVMs, tiers point for attendee type/points program o Grad packages/events, better school relationships - Pricing o 80% take the early-bird special option o Student = CVT/LVT o Increase Technician pricing; $250/300 o Special “School Plan”, limited benefits, limited quantities Sign off from the institution for the discount No onsite student registrations Discount 1-3 rd years, CE’s Specialty and demand driven pricing models? Topic: Marketing - Increase the social focus - Swag for groups - Geotagging to develop new targets - MailSmart
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