- Incentivize VMAs/DMAs by state to increase attendance - Social media, work on plans that encourage “shares” - Give-a-ways, more of them, likes/shares/tags -> make it a DVM o Prizes = Hotel Nights at SWVS - Reward Points, activity specific promotion to be rewarded points - Influencer Options o Exhibitors - Facebook group, posts, ground game organic - Work w/Speakers to promote their sessions and events o Speaker promotion guide/whitepaper & pre-created media posts - Promotional Interview w/Speakers, ensure it is in speaker agreement - Create Tiktok vids, engaging content, promotional challenge #SWVS - Vid/Trailer promo for CE Sessions, each or targeted - VetGirl as Keynote - Consider concerts and fun events to draw in audiences - Food-animal events appear to be of interest - Consider the purchase of an Online CE program, - Leverage exhibiting partners - Expand market, add more states to the process/symposium - Vet School recruitment efforts - Mentorship Programs – Power of 10 - Younger and Female Speakers for inclusion - Focus on practical Education options, real life work skills development o presentation trainings o Work life balance focused sessions - Polling tool use, focused on the younger generations - Table topics, professionals at the table as experts
o Popular DVMs & Techs; Walter Brown (Skinny Go Live) and Dr. Evan Antin
Afternoon Sessions - Opening Activity: Create your own SWVS elevator pitch - Boutique, hospitality, extra time with your potential clients, relaxed built in exhibit hall time - Would you like to go to a meeting where you can be in front of veterinarians that will actually buy things? - Large conference with a small conference feel, convenient hall hours with breaks, and no Sundays, five association at one event - Better conversations, face to face value and companies that truly support the industry Topic : Sponsorships
• Speaker Sponsorships – should they be offered as a part of packages and should we offer speaker sponsorships as part of overall tracks instead of individual sessions
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