o Reverse tradeshow – customers at the tables and the exhibitors again access, hosted buyer program o Selling breakfasts/luncheons for the satellite sessions, increase the pricing to generate more revenue - $5000; sold up to six in FTW and twelve in San Antonio o Potentially isolate the luncheons to a higher sponsorship level o Create a right of first refusal for opportunities, starting with the higher-level sponsorship levels
• Package levels – are we competitive in the market in terms of value, ROI and pricing? o Work to raise the pricing on specific types of sessions or program sponsorship
opportunities, focus on the supply and demand pricing o Consider changing pricing levels for all sponsor levels
Make some of the packages a little more within reach and negotiable
o Al la carte sponsorship menu, with goal to meet the tier total o Bid up the top title sponsor naming, highest sponsor gets the title o Consider the hotel key card price increase and sub dividing the hotels
• Increase Interaction - Most sponsors want interaction with the audience versus a logo on a sign – what 3 ideas would you recommend we offer that would deliver better interaction
o Have direct conversation with sponsors to see what they’re interested in o Poster Sessions - Invite research student, keep with the scientific aspect Find a way to attach CE to this process, win-win visibility
Work to follow off the Summer Scholars process Work with the researcher and then the student
o Mentorships for students o Service for Sales – Pedicures, Chair massages, where exhibitors/sponsors can chat with the person
Topic : Exhibits
• Bucket 3: Additional booth staff fee increase? Limits? Lunch tickets for all booth staff? o Moving back to buffet to return to pre-covid food format o Small companies still consider this food an important element of their exhibiting participation o Move up to a (4) staffers per 10x10 with lunch, except for NPs o Needs further review Per 10x10, (2) badges and includes lunch –
Add staff - $200/staff Add lunch - $200/staff
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