o Should there be a maximum number of staff per 10x10 space
• Bucket 1: Are we providing value and ROI as compared to our competition and their pricing? o Take the 10x10 booth price up to $3000 o Need to show the costs as a breakdown against the revenue generated • Bucket 2: What would it look like to have a booth package between VMA/SWVS and flat fee? What would that look like and how received?
Topic : VMAs
- Bucket 1: List Sharing o Question as to why VMAs are not sharing with SWVS because of the partnership o No awareness on the lack of sharing o Group overall agrees to advocate on a per state basis
NM – T. Murt Byrne AR– Natalie Cooper OK – Mark Shackelford TX – Ellen Forsythe o Seeking membership and general contact lists
• Promoting SWVS to your VMA
o Work on affiliate programs to draw regional attendance Seeking data on direct flight paths for markets o Concern that local associations would be crowded out if SWVS is emphasized o Possible threats, university, corporation control the attendance or the preferences of their group o Consider the younger, what impact their attendance can have at SWVS o How big do you want SWVS to be to encouraging the communications with the VMA memberships o What is the cost to revenue when we increase attendance? o 20% increase y/y, returning revenue to the states o Location concerns for size if the meeting o Localized mag jackets, reg guides per state to draw interest o All member states get an even share of the profit from regions outside the member zones
• How can we make sure we get strong leadership for the SWVS Board? o Many managers have already come through the VMA boards
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