Circular Economy (Cont’d from Page 1)
All affiliated industry players will be required to work in close cooperation to accelerate and scale solutions to achieve this shared vision for a circular economy by 2027. Under the Flexible Roadmap, the CPP will work on the implementation of three thematic areas between now and 2027. These areas include Up- stream Innovation and Design for Circularity, Col- lection and Consumer Communication and Sorting, and Recycling and End Market Development. The entire roadmap has been developed by the CPP’s Flexibles Working Group. The roadmap’s development also involved the engagement of key industry stakeholders, non-gov- ernment organizations (NGOs), and public sector organizations such as producers, manufacturers, brands, retailers, recyclers, and stewardship agen- cies, among others. “Developing a circular economy for flexible plas- tic packaging and films is critical given the current state and the existing challenges,” said CPP strate- gic advisor and Flexibles Working Group lead fa- cilitator Paul Shorthouse. “This roadmap presents a unique opportunity for stakeholders across the plastics value chain to come together and drive rap- id, unprecedented change and investment.”
The CPP estimates that flexible packaging and films made from approximately 47 percent plastic are cur- rently in circulation across the Canadian market. However, the existing local recycling rate for this specified plastic packaging is below 2 percent. The CPP, which is a part of the Ellen MacArthur Foundation’s global Plastics Pact network, currently comprises more than 95 companies, local govern- ments, institutions, and NGOs in Canada. Recently, the CPP was joined by Tata Consumer Products as its newest stakeholder. The company aims to boost the use of recycled materials to tackle the worldwide plastic pollution crisis.
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