Kroll Summer Magazine

Volcom, a leading lifestyle brand known for its innovative apparel and gear, is proud to announce the launch of its highly anticipated skate-inspired Tactical Boot Collection. Inspired by a liberated force of our founders and community, the footwear line combines Volcom’s signature skate style with advanced tactical features to deliver exceptional performance in any situation. The Volcom Tactical Collection has been designed to meet the needs of individuals who seek both style and functionality. Whether it’s outdoor exploration, urban adventures, or tactical missions, this collection equips wearers to conquer any challenge. Dangerous work? Let’s go. There’s no compromising in the pursuit. Meet Volcom Tactical: We were born to liberate. We turn obstacles into opportunities. We dare to attempt the impossible. Together, we chase that intoxicating moment when our mission is realized… when we are more than alive. Volcom Tactical is more than a brand; it’s a movement that unites those who are true to their passion. We embrace those who challenge the status quo and dare to attempt the impossible. Together, we are a force to be reckoned with. Volcom Launches New Tactical Boot Collection

“Our goal is to create a line of tactical footwear that empowers individuals to take on any challenge they encounter, while being true to themselves. We believe this collection will become a go-to boot choice for the persistent who are passionate in their pursuit and true to their mission of liberation and freedom.” — Brent Jennings, VP of Marketing

Q/A with Brent Jennings, VP of Marketing

What drove the creation and development of Volcom Tactical at this time? We have seen a lot of success within our Volcom Work line. The consumers are really responding to the skate and surf lifestyle branding. We found that there was nothing like this within the tactical industry, so we wanted to bring the success of the brand to this market. We felt consumers shouldn’t have to compromise their spirit and style when choosing their boot. Can you tell us more about the structure and comfort of this line? These boots were created with comfort in mind. Every style comes with a soft-landing comfort insole, which offers a rebound effect with every step. In addition, every style has the Grip Styk outsole, which works hard to prevent you from wiping out. What is your favorite part of working with the Volcom Tactical brand? Volcom tactical is all about being authentic and pursuing adventure. It’s exciting to capture that spirit within our marketing photoshoots and creative content. We are looking forward to seeing how consumers receive this package and relate to the branding.

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