Lead Generation in 2025
Marketing
In a competitive market dominated by global firms, Marketing is a lever for growth. For a business like ours, it plays a critical role in helping us stand out, build trust, and open doors. In 2026, our marketing efforts will focus on three core outcomes: lead generation, deepening relationships, and amplifying our brand.
Lead Generation: We’ll drive inbound leads from both new and existing accounts through: Targeted campaigns aligned to priority sectors and transformation themes Tools and messaging that help us connect to our target audience and add value up-front A strong digital presence with SEO and PPC activity capturing active interest and improving visibility. Relationship Building: We’ll generate more customer engagements through: Small, curated events for senior leaders, designed to create conversations and opportunities Customer feedback interviews, building wider visibility of the Project One team Visibility of personal brands and team credibility in our target markets. Brand Visibility: We’ll continue to build a brand that punches above our weight through: Thought leadership that showcases our experience and expert point of view Content that converts, turning interest into conversations and conversations We are proud to maintain our 7-year consecutive streak listed on the Financial Times Leading Management Consultants list and will leverage this message to further strengthen our brand in the market. Our ranking for PPM from Consultancy.uk continues to be a huge opportunity to stand out from our competitors – recognised as the #1 boutique in the UK for PPM and the #2 overall consultancy placed against all large global firms. into opportunities Credible accolades
Susie roundtable
The Women in Change Awards sponsored by Project One
Marketing that drives growth We’ll measure success by the opportunities we create, and the types of organisations we attract. Marketing will work hand-in-hand with Sales to ensure every campaign is aligned, outreach is targeted, message is sharp, and every effort moves us closer to our goals.
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