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OPINION
The Zweig Letter is moving forward, shifting to more dynamic digital formats that better serve AEC leaders. A new chapter for The Zweig Letter
F or almost 30 years, The Zweig Letter has delivered management insights, data, and leadership advice to AEC leaders – first on paper, then online. When I joined Zweig Group in 2015, the newsletter was still a paid print publication reaching about 500 readers each week. But the launch of our free digital subscription soon after changed everything, removing the limits of print and setting The Zweig Letter on a path of rapid growth throughout the AEC industry.
Sara Parkman
That shift set the stage for what came next. When COVID-19 hit and nearly all our readers found themselves working from home, the print edition – which was being delivered to vacant offices across the country – was no longer reaching our readers. In April 2020, Zweig Group made the decision to discontinue the print version, moving fully digital. This change enabled us to publish and update content right up to the moment of release, allowing us to deliver insights in real time – a critical advantage at a time when business conditions were changing daily. Since then, The Zweig Letter has continued to evolve. Today, our newsletter reaches more than 70,000 inboxes each week, with most readers engaging with our content through our weekly email or directly
on LinkedIn. As our audience has grown and reader preferences have changed, one format has quietly become less relevant: the PDF edition. In many ways, the PDF has been a bridge – a digital successor to the print layout, built exactly the same way but never sent to press. As our publishing model and readership have evolved, the need for that format has naturally run its course. So now, it’s time for another transition. The December 29 issue will be the final PDF edition of The Zweig Letter . This change comes with real benefits. Retiring the PDF allows us to focus more intentionally on improving the reader experience on our website,
See SARA PARKMAN, page 4
THE ZWEIG LETTER DECEMBER 15, 2025, ISSUE 1613
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