T’S TRENDING IN PRACTIC CARE? NG HABITS IN THE ERA OF COVID-19
CASH IN ON THE HOME WORKOUT TREND BY OFFERING EASY- TO-USE EQUIPMENT IN YOUR OFFICE
their patients are trying to avoid the crowds at big-box stores, so they’re buying what they need (think handheld massagers, topical creams, etc.) in an environment where they feel safe: the chiropractor’s office!
This spring, gyms across the country shut down because of the COVID-19 pandemic. People quickly adapted to the change, and soon home exercise routines and equipment were all the rage on social media. According to ResearchAndMarkets.com, fitness equipment sales spiked a whopping 170% during the COVID-19 lockdown.
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● Products that alleviate pain and discomfort , like the B-Rite Back cushion we featured last month, are hot right now. People have
Though some gyms have reopened now, odds are good that many of your patients are still doing workouts at home out of caution. One of the trends we’ve seen among our chiropractic clients is an increase in sales of fitness equipment like bands, foam rollers, and exercise balls. If you want to cash in on this home workout trend and fill a need for your patients, we can help! One of our most popular items and our favorite choice for home fitness is the Theraband CLX . This resistance band is unique because it’s made from a series of consecutive loops that run every 8 inches down the length of the band. That means the band can be used without the hassle of handles or a door anchor, because the loops function as handle grips. Another bonus of the loop design is that patients with dexterity issues can use the band even if they can’t make a fist or don’t have good grip strength. The patient can put their arms through the loops and use the band without putting
been sedentary for months, so they’re prioritizing products that make sitting more comfortable or mitigate its side effects.
• ● On the flipside, we’ve seen a jump in the sales of fitness and rehabilitation gear as patients transition from working out at the gym to exercising at home. We predict that even when gyms reopen, this new habit will stick around (read more about that in the other article on this page). • ● Last but not least, pillows have had a real renaissance during the pandemic. In these stressful, difficult times, people are prioritizing comfort and a good night’s sleep. Have you seen any of these trends firsthand? If you have and you’re running low on pillows, fitness gear, or handheld massagers, let us know. We’re always here to help you restock.
strain on their wrists. They can also choose which loops to use, changing the tension of the exercise as they increase or decrease the distance between their hands.
Unlike many wholesale resistance bands, the Theraband CLX comes individually packaged for easy resale. Each band comes with instructions, and the retail box also has a QR code that leads to an online portal. From there, patients can download an app full of exercises and instructions. The packaging looks professional, and the band itself will make it easier for your patients to maintain their health. Offering the Theraband CLX is truly a win- win. To learn more and watch our video, visit Chiro1Source.com and search “Theraband CLX.”
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