Awards
Event host, Olympic rower, James Cracknell OBE, captivates the audience
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Networking and greeting guests during the pre- luncheon drinks reception
Having gained the public’s attention as a gold medal-winning international Olympic rower, James Cracknell has gone on to undertake many extreme adventures in the years since and guests were captivated by his stories and narrow escapes. Whilst participating in the Atlantic Rowing Race from the Canary Islands with Ben Fogle, the pair survived a capsize and ran out of food before finally making port in Antigua after 49-days at sea, finishing second in the pairs event. This dogged-determination served James well again as he undertook the inaugural Amundsen Omega3 South Pole Race, trekking the 473.6 miles with teammates Ben Fogle and Dr Ed Coats. Frostbite, infected blisters, pneumonia and dramatic weight loss did not prevent the team from reaching the South Pole, less than a day behind the winning pair of Norwegians. The winners Then came the announcement of the category winners and James was joined on stage by the sponsor representatives. The announcements began Continued on page 16
Sir Peter Bottomley, BIFA President, addresses the audience
BIFA director general welcomes guests
Young Freight Forwarder of the Year finalists
February 2025 | 15
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