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BIFA’s member services director, Carl Hobbis, expressed enthusiasm for the initiative. “The media plays a vital role in shaping public understanding of industries like ours. By launching this course, BIFA and the Seahorse Freight Association aim to empower journalists and other media executives that are new to the sector with useful insights, enabling them to understand, engage and report on our sector with confidence and clarity,” he said. The course is free for qualifying journalists and PR agencies with relevant accounts, with no prior experience in freight or logistics required. Initially, it will be delivered at a one-day, in- person event at BIFA’s headquarters in Feltham. Pressiana Naydenova, strategic marketing and communications manager at Associated British Ports, and incoming chair of the Seahorse Freight Association added: “We are delighted to be partnering with BIFA to offer publishers and PR agencies this unique opportunity for recently recruited journalists and other staff to deepen their understanding of one of the world’s most dynamic and impactful sectors.” Anyone requiring more information about the Freight & Customs Fundamentals for Media Executives course, or to register their interest, should contact Carl Hobbis at c.hobbis@bifa.org.
BIFA launches training for new media personnel
• An industry overview: From freight forwarding to Customs regulations providing a foundational understanding of the logistics landscape. • Hands-on insights:
BIFA is to launch a new educational initiative designed speci fi cally for journalists and other staff working with the media who are newcomers to the freight and logistics sector, it was announced at the Seahorse Freight Association Awards in December 2024. The training course, titled ‘Freight & Customs Fundamentals for Media Executives’, aims to bridge the knowledge gap and provide complexities of international trade, freight management and Customs procedures. The freight and logistics incoming staff with an understanding of the
industry plays a pivotal role in the global economy, yet its intricacies often remain under-explored in mainstream media. With the rise of supply chain disruptions, sustainability concerns, and technological advancements, accurate and informed reporting has never been more critical. BIFA’s new course addresses
this by equipping incoming journalists, and staff working with the media, with the knowledge necessary to provide nuanced and insightful coverage of the sector. The one-day training course will provide: Practical sessions led by BIFA’s experienced industry trainers providing an insight into the challenges of freight and Customs operations. • Customs procedures: An overview of the key elements of moving goods into and out of the UK. • Networking opportunities: Access to key industry players and opportunities to build connections with logistics experts. The Limits of Liability for Carriers
In association with
By air – Warsaw Convention (17 SDR): £18.06 per kg
By sea – Hague Visby rules (2 SDR): £2.12 per kg £708.21 per package
BIFA STC: (2 SDR): £2.12 per kg
By road – CMR (8.33 SDR): £8.85 per kg
Insurance for the Marine & Logistics industries
(The SDR rate on 21 January 2025,
By air – Montreal Convention (26 SDR): £27.62 per kg
according to the IMF website, was 1.06231)
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February 2025 | 7
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