“We have a nice surprise factor when we’re doing farmer’s markets, and doing demonstrations. That’s another part of the business, as we go to three markets a week. Regulars come each week and taste-test,” said Olson. “We’re tied to the community, and we also volunteer at a local farm each week. We learn from suppliers and we love to reach out financially and culturally. We want to be involved with those we serve.” “We’re tied to the community, and we also vol- unteer at a local farm each week. We learn from suppliers and we love to reach out financially and culturally. We want to be involved with those we serve.” He says each Mago sauce is unique, and in a dif- ferent realm than the others.
“They don’t compete with each other. Each sauce brings something new. Our emphasis is flavour over heart, and we aren’t the first to do it. But we make sure we mean it and it shines through.” Next for Mago and Olson is the New York Hot Sauce Expo in April 2019. They won a spot through the lottery, and will be going to the seventh annual event for the first time. No matter what, Olson wants to remain true to the reasons why he started Mago, and the things that makes it perfect for the area. “We are using spicy food fusion in a unique way based off our experiences in other countries, and translating our inspiration into sauces unlike any others on the market. Laguna’s art community has played a role in the brand, but I am trying to bring different flavors to the hot sauce game in Califor- nia and the U.S.,” said Olson. “Our community has had our back since day one and I think that is because it has very creative and
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2020 MARCH 2019 I I I
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