“We created this Beer U Quiz, and when people visited booths, they took quizzes at the end. There was a leader board on a screen, and people loved it. If you passed at the end, you got an MBA – a Masters in Beer Appreciation,” he said. They also ran a Cough Coach campaign, a satirical ad campaign that will help you fake an illness all week so you can go to beerfest. The campaign – built in- “We created this Beer U Quiz, and when people visited booths, they took quizzes at the end. There was a leader board on a screen, and eople loved it. If y passed at the end, you got an MBA – a Masters in Beer Appreciation,” he said. They also ran a Cough Coach campaign, a satirical ad campaign that will help you fake an illness all w k so you can go to beerfest. The campaign – built in-
“We like to be funny and market that way, but we also see the need to support these breweries. Palates change so quickly, and as a festival company, we need to draw more and more people in.” people in, and makes them chuckle, we can show them these festivals are the most fun place on earth and keep them coming back.” “We like to be funny and market that way, but we also see the need to support these breweries. Palates change so quickly, and as a festival company, we need to draw more and more people in.” • people in, and makes them chuckle, we ca show them these festivals are the most fun place on earth and keep them coming back.” •
house -- gained national recognition. “We like to be funny and market that way, but we also see the need to support these breweries. Palates change so quickly, and as a festival company, we need to draw more and more people in,” said Robinson. “We truly believe once people come and try this out they’ll be truly invested. If that sort of marketing gets house -- gained national recognition. “We like to be funny and market t at way, but we also see the need to support these breweries. Palates change so quickly, and as a festival company, we need to draw more and more people in,” said Robinson. “We truly believe once people come and try this out they’ll be truly invested. If that sort of marketing gets
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JANUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE SEPTEMBER 19 • SPOTLIGHT ON BUSINESS MAGAZINE 33 SEPTEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE 33
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