Finally: Demographic Clarity

Busy real estate executives need people to get to the conclusions, so here you go. We spent more than 9,000 hours researching demographic shifts, and believe the greatest demographic opportunities over the next 10 years will be: 1. 38 percent more people over the age of 65. Most of growth in the population 65 or older – which will reach 66 million people by 2025 – will be young Baby Boomers born in the 1950s. They are 7 percent more likely to work than their predecessors, which means 25 percent will be working full-time. Demand for higher-density, lower-maintenance living has already surged, and we coined a term called

“surban” to describe urban living in suburban environments. These active retirees will keep their cars, but don’t want to spend much time in them, and they want to be near their kids. More than ever, we expect they will be providing down payments to the kids too, in order to keep the kids living nearby. 2. 8 million more working women. Women now earn 58 percent of all college degrees, and now earn more than their spouse or partner 38 percent of the time – a stat that has been rising 0.4 percent per year. Men and women, particularly those born

John Burns

John founded John Burns Real Estate Consulting, a firm with 17 U.S. offices that helps executives make informed housing industry investment decisions through their research membership and consulting services. John also co-authored Big Shifts Ahead: Demographic Clarity for Businesses , a book written to help make demographic trends easier to understand, quantify, and anticipate. 490,000+ people follow John’s LinkedIn Influencer column, 30,000+ subscribe to his emails, and the media cited the firm 400+ times in 2015.

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