Data Transparency Empowering Online Real Estate Transactions

Rick Sharga , Chief Marketing Officer, Ten-X

What is your elevator pitch for Ten-X? “Ten-X owns and operates three online real estate marketplaces: Auction.com, the largest, most trusted marketplace for REO and foreclosure properties; Ten-X Commercial, a national platform where brokers and investors buy and sell commercial properties; and Ten-X Homes, the first online transaction platform for consumers and agents. “The company has sold over $46 billion of residential and commercial properties since 2007 – over 250,000 properties. “

How do you and your customers utilize ATTOM Data? “Ten-X uses ATTOM data two ways — for internal analytics, and to improve the experience of customers looking to buy properties. “On the analytics side, the data is used to help determine market trends, estimated property values, sales forecasting and foreclosure activity and inventory. “On the customer side, we’re about to release a new version of our Auction. com site which integrates a large amount

of ATTOM data into our property details pages, providing buyers with the kind of information they need to make an informed decision. “As we build out our Ten-X Homes website, we’ll be incorporating ATTOM data into property pages, and other areas of the site where consumers and their real estate agents will be doing research on homes, neighborhoods and cities prior to buying or selling a home.” Why did you decide to use ATTOM Data? “We were buying residential real estatedata from a number of providers, and wanted to centralize our purchasing with one partner who could provide us with a wide variety of housing related data — sales, pricing, property characteristics, foreclosure activity, neighborhood information, etc. — in an integrated manner.

Having access to the full suite of data products available from ATTOM has helped us develop a more comprehensive approach to our business development efforts; helped us provide insights and guidance for our clients who are institutional sellers, and provided rich market information that’s helped us do strategic planning around markets and future business initiatives.”

“ATTOM (then known as RealtyTrac) stood out amongst its competitors as

ATTOM Data Solutions • P18

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