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Endnotes 1 Smartphone Ownership is Growing Rapidly Around the World, The Pew Research Center. February 5, 2019, from http://www.pewresearch.org 2 Social Media Fact Sheet, The Pew Research Center. June 12, 2019, from http://www.pewinternet.org/fact-sheet/social-media/ 3 New Autotrader Study: Consumers Want Big Changes to the Car Buying Process. Retrieved August 7, 2017, from Autotrader: http://press. autotrader. com/2015-03 31 4 Car Buyer Journey Study 2019, Cox Auto. https://www.coxautoinc.com/learning-center/2019-car-buyer-journey-study/ 5 Customer Experience Journeys Loyalty Loops versus Involvement Spirals, Journal of Marketing, American Marketing Association, June 2020. https://www. ama.org/2020/06/11/customer-experience-journeys-loyalty-loops-versus-involvement-spirals/ 6 https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/consumer-trends/coronavirus-automotive-trends-canada/ 7 https://www.findthebestcarprice.com/car-buying-statistics-trends/ 8 Number of Cars Sold Worldwide between 2010 and 2021, Statista. https://www.statista.com/statistics/200002/international-car-sales-since-1990/#:~:tex- t=Worldwide%20car%20sales%20grew%20to,pandemic%20in%20all%20key%20economies. 9 Kiernan, John S, Q1 2021 Auto Financing Report, WalletHub. February 2021. https://wallethub.com/edu/cl/auto-financing-report/10131#key-findings 10 CMO.com/Adobe Blog. https://business.adobe.com/resources/people-more-loyal-to-brands-that-care-about-them.html

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