PROSPECTIVE NEW HOME BUYERS SURVEY Survey Methodology
The Prospective New Home Buyers Survey is a province-wide survey of people considering buying a home in the near future (next year or so). This survey covers the prospective home buyers ’ profile (age, household income, type of home buyer, current home type and living situation), their purchase plan, and factors affecting their purchase decisions. A total of 500 online surveys were conducted with B.C. residents considering buying a newer home (less than 10 years old) built in the province under the Homeowner Protection Act in the next year or so. The survey responses were collected between October 28, 2020, and November 23, 2020. For survey waves between 2010 and 2020, a general access online panel survey was administered. Between 2008 and 2006 a combination of telephone and web surveys were conducted, while between 2002 and 2004, surveys were conducted solely by telephone interviews. Individuals planning to build their own homes were screened to exclude those planning to personally manage their own home construction (as an owner builder). The incoming sample was weighted to match the actual age, gender, and regional distribution of B.C.’s adult population according to the most recent Statistics Canada data.
Two new questions were added to the 2020 survey:
• Indigenous identity : This question was added to better understand Indigenous representation among prospective new home buyers. A total of 5.0% of respondents identified as either First Nation, Metis, or Inuit. • Impacts of COVID-19 on housing design preference : This question was added to better understand how COVID-19 changed housing design preferences among new prospective new home buyers.
Further information on survey methodology is provided in Appendix 1.
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