PROSPECTIVE NEW HOME BUYERS SURVEY
The Prospective New Home Buyer Survey is a province-wide survey of people considering buying a home in the near future (next year or so). The survey covers the prospective home buyer profile (age, household income, type of home buyer, current home type and living situation), purchase plan and factors affecting their purchase decisions. In 2020, a total of 500 online surveys were conducted with B.C. residents considering buying a newer home in B.C. built under the Homeowner Protection Act (i.e., less than 10 years old) in the next year or so. A general access online panel survey was administered for the 2010 to 2020 surveys, while the 2008 and 2006 surveys were conducted by a combination of telephone and web surveys and the 2002 and 2004 waves solely by telephone interviewing. For the 2020 survey, online interviewing was conducted between October 28 th and November 23 rd , 2020. Those planning to build their own home were screened to exclude those planning to personally manage construction (as an owner builder). The sample was weighted to match the actual age, gender and regional distribution of B.C.’s adult population, according to the latest Statistics Canada data. The following table shows the weighted distribution of those who qualified as prospective buyers for the survey.
At the 95% level of confidence, the maximum margins of error on the total sample of 500 is +/-4%. When comparing total findings from 2020 against 2018, a maximum of 6 percentage points is required for the change to be considered statistically significant at the 95% level of confidence. The following table details the range of differences required on the total sample (year to year) and on sub-samples.
Sub-Sample Comparisons
Region
% of Prospective Buyers
2020 (500) vs 2018 (502)
+/-6%
1st time homebuyer (202) vs repeat (298)
+/-9%
Single (259) vs Multi (237)
+/-9%
Spec/strata home (434) vs Custom-built home (34)
+/-17%
Metro Van/Fraser Valley (278) vs Other (222)
+/-9%
Sample Survey by Region
Region
% of Prospective Buyers
Metro Vancouver
63% 10% 27%
Capital Regional District
Rest of B.C.
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