Grassroots Stories November 2024

MAKING A LIVING

The Good Sales Rep Immersed in the brands and lifestyles they sell—and often overlooked—trusty independent reps have always been key to engagement between brands and retailers. But, in an age of online dominance and manufacturers looking for easy outs, is the rep still relevant? And how do the best reps continue to make retailers’ lives better? By James Edward Mills

16 GRASSROOTS STORIES

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