MARKET & TRENDS
Find Predictability in an Evolving Rental Landscape TRACK THESE TRENDS AND VARIABLES TO HELP MAKE INFORMED DESICIONS ON HOW TO PROMOTE, PRICE, AND MANAGE YOUR PROPERTIES.
MICHAEL LUCARELLI
T he U.S. rental market has been and continues to be a dynamic landscape. With so many factors influencing it, from the economy to availability to changing consumer preferences, real estate professionals have a lot to track. Trends have much to do with how you market, price, and manage properties. Market predictability helps you make critical decisions. Predictably, tenets can still guide you even in times of rapid change or
research, finding that 41% of urban residents moved to suburban areas. Much of this was the result of the remote work revolution. In 2025, 28.1% of Americans are still working from home. People no longer have to let being tethered to a company office dictate where they rent. They’re choosing suburbia because of a lower cost of living, the desire for a better quality of life, and the growing amenities available. Overall, rental rates tend to be lower in the suburbs. A rental property analyst
uncertainty. Let’s review key trends and how to adjust to align with them.
KEY RENTAL MARKET TRENDS IMPACTING 2025 What’s happening in the rental market right now? There are four major trends to explore. 1. URBAN VS. SUBURBAN SHIFT. Since the pandemic, the country has seen a migration from urban to suburban living. A National Association of Realtors reviewed recent Census data in its
18 | think realty magazine :: july - august 2025
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