Tools are becoming increasingly more sophisticated, but their impact depends on how thoughtfully they’re integrated into everyday business practices.”
SMARTER INVESTING WITH BETTER DATA
respond to client inquiries around the clock. Others use virtual staging or generative design platforms to market listings more effectively. These innovations free agents from chasing cold leads and let them focus on closing deals with motivated buyers and sellers. PROPERTY MANAGEMENT BECOMES MORE EFFICIENT Property managers are another group benefiting from AI’s capabilities. Managing a property portfolio at scale involves tracking maintenance schedules, handling tenant requests, monitoring energy usage, and forecasting repairs. AI can automate many of these tasks, flagging potential problems before they arise and ensuring better tenant satisfaction. Predictive maintenance, for example, uses AI to monitor building systems and detect early signs of wear, preventing costly repairs down the line. This leads to more efficient operations and extends the life span of property assets.
and adjusting for differences in condition, location, and amenities, AI brings more objectivity and standardization to property valuations. Although human oversight is still essential, AI reduces errors and helps eliminate inconsistencies that can arise from subjective judgment. This is especially important in competitive or high-value markets, where even slight miscalculations can have major financial consequences. Integrating AI into the appraisal workflow allows professionals to focus more on interpretation and analysis rather than getting bogged down in data collection.
This shift is particularly impactful for real estate investors who depend on up-to-date and accurate information to make decisions about where to allocate capital. With AI, investors can identify undervalued assets, detect subtle changes in neighborhood dynamics, and project future property performance with a high degree of confidence. AI-powered platforms can flag market anomalies, simulate investment scenarios, and model risk exposure across entire portfolios. These tools don’t just make the process faster— they reduce guesswork and elevate the quality of the decisions being made. AI SHARPENS THE APPRAISER’S TOOLKIT Appraisers, too, are quickly discovering that AI isn’t just helpful—it’s an indispensable tool. By automating the identification of comparable properties
SAVED TIME EQUALS MORE DEALS
Real estate agents wear multiple hats— marketers, analysts, and negotiators— and without AI, those roles are time- consuming. Intelligent CRM systems use AI to score leads, predict buying behavior, and suggest tailored property matches for clients. Some agents are leveraging AI-powered chat tools to
36 | think realty magazine :: july - august 2025
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