opportunities to expand your reach and increase your conversions.
BUILD A CULTURE OF INNOVATION
You can have the best ideas, the most cutting-edge technology, and the smartest team, but if your operations aren’t running smoothly, those ideas won’t get off the ground.”
For innovation to truly take hold, it must be ingrained in your company culture. This doesn’t just apply to you as the leader but to your entire team. When everyone is aligned around a common vision of growth and innovation, the results will be much more impactful. Encourage your team to bring new ideas forward, challenge the norm, and think creatively about how to solve problems. It’s not just about adopting new technologies or new marketing strategies—it’s about creating an environment where innovation is encouraged, celebrated, and continuously improved upon. Innovation is also about iteration. It’s not about getting everything perfect on the first try. It’s about testing, learning, and adjusting as you go. As a leader, you should create space for this kind of experimentation and growth.
the right systems, the right tools, and the right mindset, there’s no limit to what your real estate business can achieve.
grow. This requires a focus on sustainability and operational excellence. As you scale, make sure the innovations you’ve put in place continue to deliver results without causing operational headaches. INNOVATION IS A MINDSET Innovation in real estate is more than just about new tech or trendy marketing strategies. It’s about building a business that’s designed for sustainable growth, driven by strong leadership, efficient operations, and a culture that embraces change. It’s about rethinking every part of your business—from the way you lead, to the tools you use, to the marketing strategies you employ. By focusing on intentional, scalable innovation, you position your real estate business not just to survive but also to thrive in an ever-changing market. The real key to innovation is mindset: embracing innovation as a continuous process of improvement, learning, and growth. With
JIM TANNEHILL
SCALING INNOVATION FOR GROWTH
As your real estate business grows, the need for scalable innovation becomes even more important. You can’t just innovate on a small scale and expect it to work when you’re trying to scale. Whether you’re looking to expand your portfolio, increase your team size, or enter new markets, every step of growth should be an opportunity to integrate new, efficient ways of doing business. The goal is to create systems that not only work now but can be scaled as you
Jim Tannehill has been an entrepreneur for more than 10 years. He is Empire Certified, Trainual Certified and an expert in LucidCharts. A business coach, Tannehill has consulted with more than 100 companies in many different industries and verticals. As chief operating officer of Empire Operating Systems, Tannehill oversees the complete operating picture for the company and ensures that all Empire clients are moving forward in the Five Phases of Business.
46 | think realty magazine :: july - august 2025
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