A little customer appreciation can go a long way — after all, everyone likes to be treated well by the people they do business with. But if your appreciation stops at holiday cards and birthday offers, you might be missing the mark. Summer tends to be the slow season, so take the extra time to plan a new way to show customers you care. HOST A SUMMER EVENT There’s no need to plan a black-tie gala. Summer is the season of relaxation, so keep it low-key, and let your clients know they are welcome to bring their friends and family. Here are a few fun ideas to consider: • Host a barbecue at the office or local park. Make sure you have the proper permits first. • Book a movie theater, and show the latest blockbuster. (We hear “Avengers: Infinity War” is pretty awesome.) • Plan an adults-only scavenger hunt. Include local landmarks, offer prizes, and provide grown-up beverages afterward to make the event really memorable. • Throw a block party. This one requires some planning, but if you pull it off, your clients will talk about it until next summer! DELIVER ONE BIG ‘WOW’ Social media makes it pretty easy to keep up with everyone’s lives, so look for an opportunity to make a great impression on one customer. Maybe a client CUSTOMER APPRECIATION ISN’T SEASONAL HEAT UP THE SLOW MONTHS WITH A ‘WOW!’ Earlier this year, Amiel Wade was welcomed as a member of the Lawyers of Distinction. He has also been elected as a top California Law lawyer by several impartial attorney rating services and was recognized as one of the top ten attorneys in the state regarding client satisfaction These are only a few examples of the respect and esteem with which Mr. Wade is regarded in the legal community, and on May 19, he’s graciously offering to share his knowledge with you for free. The first opportunity is an amazing, free seminar for San Jose-area business owners to learn from attorney Amiel Wade about the legalities of protecting yourself and your business. Free Business Seminar: How to Use the Law to Protect and Operate Your Business. Date: Saturday, May 19, 2018 Time: 9:30 a.m. to 12:30 p.m. Location: Hilton San Jose, 300 Almaden Blvd., San Jose
is expecting their first grandchild. Could they use a new stroller? Is a wedding anniversary coming up? Who wouldn’t love a limo ride and dinner at the nicest restaurant in the city? Go a bit over the top! People love to share stories on social media about the cool, unexpected things businesses do. Wouldn’t you like to go viral for a good reason? SEND CARDS FOR STRANGE HOLIDAYS Sure, you mail cards during the winter holidays, but so does everyone else. Why not mail a card for National Doughnut Day on June 1? You can even include a coupon to a local doughnut shop. Or you can send a funny card with a picture of your office dog for National Mutt Day to announce that, thanks to your client’s support, your company is donating to a local animal shelter. These ideas may work great for your clients, or you might need to brainstorm a bit. Your clients are as unique as your company, so don’t hesitate to find a special way to show them you care.
2 FREE SEMINARS PRESENTED BY WADE LAW Don’t Miss This Opportunity to Learn About the Law and Your Rights
• What you need to do to comply with corporate laws so your corporation or LLC will be protected.
• The agreements your company needs to have in place to protect the shareholders and founders and why they are needed.
• The agreements and plans your company should have in place to issue stock options, stock warrants, etc.
Free Family Seminar: Learning the Divorce Process, Your Rights, and How to Proceed. Date: Saturday, May 19, 2018 Time: 2:30–5:30 p.m. Location: Hilton San Jose, 300 Almaden Blvd., San Jose
The afternoon seminar shifts focus to cover the divorce process. Among additional topics, you will learn:
• How to arm yourself with knowledge you need to start your divorce.
Topics will include:
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How to try settlement first and why.
• Which type of entity you should choose to operate your business — sole proprietorship, S-corporation, C-corporation, LLC, etc. There are certain advantages and disadvantages that are associated with each one. Learn the difference.
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The timetable for finalizing your divorce.
• What your rights are and how to protect them in a divorce.
• What you need to incorporate or form an LLC and the process. Learn the process and protect yourself personally from the liability of your company.
• Child custody and the rights associated with child custody.
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Child support — who pays, how much, and why?
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