Case Barnett Law - B2B - August 2022

CaseBarnettLaw.com

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SHOULD YOU USE VIDEO-BASED MARKETING? YES! HERE ARE 3 TIPS TO GET STARTED

they’re at. Create something engaging that complements what you’re trying to sell. Your videos don’t need to be long. However, by making longer live-stream videos, your clientele can post comments while you’re live. You can answer questions and engage more with your audience this way. 3. Tell Stories. Storytelling is one of the key strategies business owners are using to engage and relate to their customers. It helps you build a stronger and more meaningful relationship with your audience and makes them feel valued. So begin brainstorming what stories you would want to tell. Is there a specific reason you created, or are advertising, a particular product? Share these experiences with your clients. If you’re not selling an item, you can create videos to simply build a connection with your market. This will keep your business at the forefront of your viewers’ minds. These are only a few of the many ways you can begin using video-based marketing within your business plan. It will help you boost your retention rates and allow you to connect with your customers in a way that is the most convenient for them. So, smile for the camera; you’re about to go live!

People spend most of their time at home now more than ever. This is one of the reasons why video-based marketing is becoming so popular. It allows your audience to engage with you and influencers and learn about your products, and it will enable customers to shop while watching your videos. Here are ways you can incorporate video-based marketing into your business. 1. Use Your Resources. Before you go live or create a video, you want to ensure that you have proper

lighting, good equipment like lights and cameras, and editing software. Even though this may seem like it wouldn’t make that much difference, your video’s quality will influence your customers more than you think. 2. Take Advantage of Social Media. Facebook, Instagram, YouTube, and TikTok have options where you can share both pre-recorded and live videos. More and more people spend their time on social media, so meet your customers where

OUR CLIENTS SAY IT BEST “From the very beginning Case was extremely thorough and mindful of the fact that, as someone that had never been in trouble with the law before, I would need the entire process explained again and again. Case was compassionate to my situation to a degree not normally seen in any capacity, which very much helped to put me at ease during the various legal proceedings.

"After almost a yearlong process and many difficult days in court, we went to trial. As a non-lawyer, I know that I can't accurately describe how impressive it was to witness Case in trial. What I can say is that he had a mastery of the facts, down the smallest detail, and that required a level of commitment not normally seen in any profession. The jury was out for less than two hours before we returned to hear the life-changing verdict. "Case dedicated himself to understanding every facet of the case; because of that, my future remains intact. I owe my life to Case Barnett.” –Edward S.

This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.

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