AMBA & BGA RESEARCH
market, “ethics and responsible business” (encompassing CSR, ethical artificial intelligence and sustainability) was selected by 77 per cent of business school leaders, placing it ahead of “digital and data literacy” and “innovation and entrepreneurial thinking”. PERCEIVED DEMAND Among the 23 per cent who reported experiencing sustainability challenges, the importance placed on sustainability is supported by perceived market demand. Indeed, more than two-thirds (68 per cent) of these leaders think that there is a significant demand for sustainability- focused business education. A little over a third (37 per cent) believe this demand comes from both students and employers, while 26 per cent think it stems primarily from students and five per cent feel it lies largely with employers. A further 26 per cent think that while the demand is not yet significant, it is growing. These sentiments are also reflected in the curricular approaches taken at these business schools. Most commonly, topics relating to sustainability and climate change have been added to existing courses – 63 per cent confirmed this as being the path taken by their institution. However, at 21 per cent of respondents’ schools, these topics are covered in new, standalone courses. Rightly or wrongly, there are not many global business school leaders who rate this challenge in their top three for its current level of impact. However, this should not detract from schools’ efforts to ensure that knowledge and awareness of the issues around sustainability and climate change guides thinking and inspires action in graduates’ future careers.
23 OF SCHOOL LEADERS SAY THEIR SCHOOL IS CURRENTLY EXPERIENCING CHALLENGES RELATING TO SUSTAINABILITY AND CLIMATE CHANGE %
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Business Impact • ISSUE 4 • 2025
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