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high‑growth potential and increasing demand,” surmises Altamira. Industry links are another focus, informing learning and career development opportunities at UBI, as Fornes highlights: “We have strong and deep links with many companies, not only here in Europe but also in Asia and America and they participate actively with us. “Some of them work with us in the design and development of our programmes, some of them participate in teaching and, of course, many of them receive our students to do internships, projects and different [kinds of] learning activities.”
“Augment” is the crucial term here, as Dalia Najjar, a BSc graduate and MSc student at the school elaborates. “We learn how we should apply human intelligence to our use of AI rather than relying on it to do our tasks and give us ideas, as well as why it should still be human intelligence that guides us throughout our academic journey.” Alongside this, the school emphasises the importance of helping students understand the role that technology will play in their future careers. “We want to prepare leaders who can create value through technology in areas of
ideas and implement new initiatives to ensure that the quality of the students’ experience, whether online or physical, is not compromised,” according to Yap. AUGMENTING CAPABILITIES WITH AI UBI Business School is an early adopter of artificial intelligence (AI), through its use of Alexandria, a large language model that is designed specifically for teaching and the support of learning. “The key objective we had was how we use technology to augment the capabilities of each particular student to personalise their knowledge and skills,” reflects Fornes.
Clockwise from top left: UBI Business School dean Gaston Fornes outlines the school’s ethos; one of the school’s campuses is in Luxembourg; students at UBI Business School, including Dalia Najjar (centre) BLACKROOK AT WORK BlackRook Media has delivered documentary video content across EMEA, APAC and LatAm since 2011. As well as its work with AMBA & BGA, BlackRook partners with industry leaders such as Pensions Europe, Sustainable Travel International and the World Bioenergy Association. The company’s event TV teams also offer global editorial and technical services, including live streaming for the financial services conference, Sibos
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Business Impact • ISSUE 4 • 2025
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