Post guidelines
Set the tone For a friendly and energetic tone of voice and ensure this is consistent across your posts.
Post Daily This is a common suggestion for maintaining presence without overwhelming followers.
Be attentive
Ensure you are responding to comments, responding to direct messages and answering queries within an acceptable time frame.
Be consistent Staying consistent on social media is essential because it keeps you visible and top-of-mind with your audience. Regular, reliable posts help build trust and familiarity, showing customers you’re active, approachable, and ready to help.
Vary your content Keep your content varied and exciting. Don’t just fill your page with full blocks of text. Customise your images, post customer testimonials and relevant, topical conversation starters.
Utilise analytics
Know what works best for your account: Reels, Stories, Static, Video, Factual, Fun. Review your analytics weekly to refine what works—pivot your strategy based on performance and audience preferences.
3x per week (Monday, Wednesday, Friday) Feed Posts 1-2x per week (fun, energetic clips) Reels
Daily (mix of photos, videos, polls, Q&As) Stories 1x per month (travel Q&A, live deals or behind-the-scenes tours) Lives
Optimal posting timetable
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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