Achievable and measurable goals
gain 200 followers in 3 months
Be specific
Make it measurable Use metrics like followers (number), engagement rate (likes, comments, shares), click-throughs to your website, direct messages (enquiries)
Don’t just say “grow my followers.” Instead, aim for “gain 200 followers in 3 months.”
Keep it achievable Set goals that challenge but don’t overwhelm you. For example, posting 3x per week instead of daily if you’re just starting out.
Time-bound
Always assign a deadline to keep yourself accountable. For example: “Reach 100 likes per post by the end of the quarter.”
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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