Authentic, informal video clips
Repurposed into other content You can turn short clips into Reels or TikTok’s for quick, authentic behind-the-scenes posts, create a blooper reel or outtakes montage to show your fun, human side, add text overlays for tips or quotes turning simple B-roll into valuable how-to content.
Shows people the real you When your audience sees the friendly face, authentic moments, and everyday life behind your business, they feel like they know you personally — which makes them far more likely to reach out, book with you, and recommend you to friends and family.
Builds trust & relatability
Variety breaks up content Mixing up your social media content keeps your feed visually interesting and balanced, while also helping you reach more people by appealing to different interests and triggering better engagement in the algorithms.
We naturally relate to people we feel aligned with and are far more likely to buy from those we trust and connect with on a personal level.
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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