Instagram checklist
Complete your profile
Stay current with trends
The 18-to-24 and 25-to-34 age groups each make up 31.2% of Instagram users, meaning 62.4% are aged 18 to 34—Instagram’s core demographic. Did you know?
Update your bio often
Make your brand & USP clear
Set goals
Know your audience
Research competitors
Plan your content
Use hashtags wisely
Engage with your audience
Test different content and times
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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