Intro ..................................................................................... 5 Online Marketing .......................................................... 6 What to use......................................................................8 Engagement..................................................................... 10 Top tips...............................................................................12 Goal setting......................................................................14 Content Planning...........................................................16 B-Roll................................................................................... 18 Facebook .......................................................................... 20 How to videos.................................................................22 Boost a post.....................................................................24 Instagram .......................................................................... 26 Set up info.........................................................................28 Useful videos....................................................................30 Useful videos....................................................................30 TikTok.................................................................................. 32 YouTube.............................................................................. 34 LinkedIn.............................................................................. 36 Influencers......................................................................... 38 Offline Marketing ......................................................... 40 Event & Sponsorships..................................................42 It’s not all about social.................................................44 Data Collection and Mailshots.................................46
SMS Messaging...............................................................48 Podcasts............................................................................ 50 Networking....................................................................... 52 Building a platform outside of social media.....56 Awards................................................................................ 58 General ............................................................................... 60 The Hub Overview........................................................60 Products............................................................................. 60 Useful Videos...................................................................62 Chat GPT............................................................................64 Reviews............................................................................... 66 Who to contact...............................................................68
BUSINESS PARTNER MARKETING TOOLKIT 2025
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