PTC Marketing Toolkit 2025

TIKTOK

TikTok is a top platform for spotting travel trends, thanks to its algorithm that surfaces fast- rising content. Users often share authentic travel experiences, tips, and destination ideas. Hashtags like #Travel2024 or #BucketList reveal what’s trending. In 2024, TikTok was the most downloaded app with 773 million downloads, only recently overtaken by ChatGPT. With 1.58 billion monthly active users, it ranks as the 5th most popular social platform globally.

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