5 things to look out for
Low Footfall Areas
Competing Attractions
Poor Weather
Scout the venue layout in advance to ensure your stand is in a high-traffic spot.
Be aware of other stalls, activities, or attractions that could draw attention away from your booth.
Have a backup plan in case of rain or wind, such as a tent or shelter.
Unclear Messaging
Over-Reliance on Freebies Giveaways are great, but make sure they’re tied to your business (e.g., free travel consultations) so they attract serious prospects.
Make sure your brand and key message are instantly recognisable, confused visitors won’t stick around.
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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