How it can help you
Attract a Wider Audience
Establish Authority and Trust
Podcasts are available on platforms like Apple Podcasts, Spotify, and Google Podcasts, giving you access to thousands of potential travellers who might not find you through traditional marketing. Repurpose Content Podcast episodes can be repurposed into blog posts, social media snippets, and email newsletters, giving you a steady flow of content to nurture your audience. Podcasting helps you build credibility, connection, and community, all essential for growing your travel consultancy. It’s an engaging, cost-effective way to reach potential clients while showcasing your personality and passion for travel.
A podcast gives you a platform to showcase your expertise, share insider tips and answer common travel questions as well as demonstrate your specialist knowledge with the more unusual insider info such as hidden beaches and specific cultural festivals. This builds confidence among your listeners, who see you as a go-to travel advisor, making them more likely to book with you.
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Drive Direct Bookings
How to start a podcast Interactive 01
Through subtle mentions, interviews, or sponsored segments, you can promote your products or services in a way that feels authentic and engaging. Plus, a podcast keeps your brand top of mind, nurtures a loyal community, and can drive listeners to take action. By including clear calls-to-action (“Visit my website to book,” “Follow me on Instagram,” or “DM me for a quote”) you can turn listeners into clients.
If your brand new to Podcasting, why not work on guesting on podcasts in the first instance
If you’d like, marketing can help you plan a podcast launch strategy or even help draft your first episode script!
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BUSINESS PARTNER MARKETING TOOLKIT 2025
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