BUILDING A PLATFORM OUTSIDE OF SOCIAL MEDIA
While social media is a fantastic tool for connecting with your audience, relying solely on platforms like Facebook or Instagram is risky after all, you’re building on rented land. If your account gets hacked, flagged, or even shut down overnight, you could lose years of followers, conversations, and potential sales in an instant. That’s why it’s crucial to build a platform you own like an email database or SMS or WhatsApp list that gives you a direct line to your customers, free from algorithm changes or platform rules.
56
Made with FlippingBook - professional solution for displaying marketing and sales documents online