PTC Marketing Toolkit 2025

THE IMPORTANCE OF A GREAT REVIEW Good online reviews are crucial for building a successful personal travel consultancy business because they build trust and credibility in an industry that thrives on personal recommendations and word- of-mouth. Potential clients often rely on the experiences of others to decide who to trust with their travel plans, and positive reviews can significantly influence their choices. They showcase your expertise, reliability, and commitment to exceptional customer service, differentiating you from competitors. Moreover, strong reviews help improve search rankings, increase visibility, and create a positive online reputation that attracts more clients, ultimately fuelling growth and long-term success.

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