PTC Marketing Toolkit 2025

Power of a great review

Ask at the right time When your client is most excited (after booking a trip) or right after a positive experience (like returning from their holiday), ask them if they’d be willing to share their experience in a review.

Make it easy Provide a direct link to your review page (Google, Facebook, or Trustpilot). A quick, clear call-to- action—like “We’d really appreciate a quick review here!”—makes it effortless for your client.

Personalize the request Mention specific details about their trip or experience, so they know you genuinely care and value their feedback. This personal touch increases the chance of them writing a thoughtful review.

Showcase reviews Share glowing reviews on your website, social media, and email newsletters. This not only builds trust but also encourages others to leave positive feedback when they see how much you value it.

Respond to reviews

Always ask for a FIVE STAR review never just a review or a good review Spell it out FIVE STAR review Top tip!

Use personalised, non-intrusive messages to introduce your services and follow up with leads. Avoid hard selling; focus on understanding client needs and offering tailored travel solutions.

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BUSINESS PARTNER MARKETING TOOLKIT 2025

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