OUR EXPERTISE: BEAUTY
We collaborate with luxurious selective and masstige brands, create our own concepts, partner and support local brands reinforcing our Group’s position as the leading partner for beauty brands in the region. Due to this extensive portfolio, we offer our partners one point of access to all markets with tailormade agreements helping them develop their brands in the region whether through finding the right distribution network, choosing the right positioning or select themost appropriate retail network.
The Middle East beauty market has some key characteristics that makes it unique to the rest of the world. We have acquired an intimate knowledge and an extensive experience of the Middle East beauty markets and consumers over the past 60 years. We have built long standing and strong partnerships with key international and local brands based on respect and trust.
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