Chalhoub Brochure

OUR OWN CONCEPTS

WOJOOH: BEAUTY CONCEPT STORE

GHAWALI: ORIENTAL FRAGRANCE LINE AND CONCEPT STORE Ghawali is a brand evolving around local consumers’ needs and rituals. The brand presents a more complete yet focused fragrance and bodycare offering which facilitates the ritual. Each area has been designed to represent the various layering steps in a modernised, structured, luxury retail concept which remains rooted in heritage and culture. Values: Innovative, Sensorial, Refined, Exclusive, Connoisseur, Embracing heritage and rituals.

Wojooh is the leading beauty retailer in theMiddle East with over 100 stores across 12 countries offering the best in fragrance, makeup and skincare from an array of international brands, as well as a selection of niche local brands. Wojooh carries also its very ownmake-up brandWowbyWojooh – developed for the distinctive tastes of the women of the region.

Values: Passionate, Connected, Caring, Beauty Expert.

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