The Realtor’s Role Before and After a Home Sale by Marc Sopoco Selling or purchasing a home is one of the most important decisions anyone will make in their lives. A realtor’s knowledge and expertise are crucial in providing aid to navigate the world of real estate — not
are there as a valuable resource for guidance, which may include connecting clients with reputable contractors or simply offering advice on trusted local establishments. Realtors can also continue to offer insights into market trends that may impact future decisions. In today’s ever-changing real estate market, having a knowledgeable realtor by your side provides peace of mind and a sense of security — before, during, and after a sale. Many realtors maintain long-term relationships with clients long after the ink has dried. Their commitment extends far beyond the showing of homes, open houses and drafting of documents, ensuring you have a trusted sidekick in every step of your real estate journey!
only before the sale, but long after the deal is done. Even before closing day arrives, a realtor plays an important role. For sellers, this begins with a market evaluation (comparative market analysis) to determine the right listing price. With an understanding of local market trends, comparable sales, and buyer demographics, agents are able to ensure maximum visibility of the property for sale. From staging, photography, drone footage to marketing strategies that target the right buyer, realtors can also recommend how to prepare a home before the for-sale sign is ever in place. Another major asset of a licensed realtor is negotiating skills in order to secure the best possible terms of the sale while protecting their clients’ best interests. For buyers, a realtor acts as a trusted confidant through the process of finding that special home, financing, and offer negotiations. Agents have access to up-to-date listings of interest, an in-depth understanding of offer documents, and can help with any potential issues of a home that may go unnoticed. A realtor’s job doesn’t end even after a property closes. They
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Sales Representatives for Royal LePage Triland Realty, Brokerage
Marian Waterhouse | 519.281.1396 Michael Ferencz | 519.636.7994 Teresa Martin | 519.671.2486
Jillian Bourne Marketing Specialist
Page 22 Hometown St. Thomas • December 2025
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