Stubbins Watson Bryan & Witucky Co., L.P.A. - August 2022

Should You Use Video-Based Marketing?

YES! HERE ARE 3 TIPS TO GET STARTED

People spend most of their time at home now more than ever. This is one of the reasons why video-based marketing is becoming so popular. It allows your audience to engage with you and influencers and learn about your products, and it will enable customers to shop while watching your videos. Here are ways you can incorporate video-based marketing into your business.

by making longer live-stream videos, your clientele can post comments while you’re live. You can answer questions and engage more with your audience this way. 3. Tell Stories. Storytelling is one of the key strategies business owners are using to engage and relate to their customers. It helps you build a stronger and more meaningful relationship with your audience and makes them feel valued. So begin brainstorming what stories

Take a Break! 2. Take Advantage of Social Media. Facebook, Instagram, YouTube, and TikTok have options where you can share both pre-recorded and live videos. More and more people spend their time on social media, so meet your customers where they’re at. Create something engaging that complements what you’re trying to sell. Your videos don’t need to be long. However, 1. Use Your Resources. Before you go live or create a video, you want to ensure that you have proper lighting, good equipment like lights and cameras, and editing software. Even though this may seem like it wouldn’t make that much difference, your video’s quality will influence your customers more than you think.

you would want to tell. Is there a specific reason you created, or are advertising, a particular product? Share these experiences with your clients. If you’re not selling an item, you can create videos to simply build a connection with your market. This will keep your business at the forefront of your viewers’ minds. These are only a few of the many ways you can begin using video-based marketing within your business plan. It will help you boost your retention rates and allow you to connect with your customers in a way that is the most convenient for them. So, smile for the camera; you’re about to go live!

Frozen Margarita Mousse

Inspired by TasteOfHome.com

Ingredients

• 1 14-oz can sweetened condensed milk • 1/2 cup margarita mix • 2 tbsp sugar, divided • 1 1/2 tsp lime zest, grated • 1 tbsp lime juice

• 5 drops green food coloring (optional) • 1 8-oz carton frozen whipped topping • 1/3 cup finely crushed pretzels • 4 tsp butter, melted • Lime slices

Directions

1. Allow whipped topping to thaw. 2. In a medium-size bowl, combine the sweetened condensed milk, margarita mix, 1 tbsp of sugar, lime zest, and lime juice. Add food coloring, if desired. 3. Using a spoon or spatula, fold in the whipped topping. 4. Freeze mixture until firm, about 4–6 hours. 5. In a small bowl, combine pretzels, 1 tbsp of sugar, and butter. 6. Spoon the lime mixture into margarita glasses and add the pretzel topping. Serve with lime slices.

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