Totes Amazeballs Versatility [vur-suh-til-i-tee] noun The state or quality of being useful for or easily adapted to various tasks, styles, fields of endeavor, etc.: Stu: My role at Red is to create campaigns and develop ideas of how to visually bring products to market. Product can usually find it’s own path, a change robe is warm and waterproof and is designed for changing in, a waterproof backpack is for keeping belongings and keep them dry. But the release of our waterproof tote bag has been a bit more of a tricky one. Because of its versatility. The new tote bag is one of those products that you can use daily, for almost any activity. The ammount of ideas the team had we would have needed a 2 week shoot to cover them all. But we have budgets to be selective in the activities we chose. I had spoken to David from ‘nowhere2far’ a few times previously, they are a SUP tour experience company based in Lagos in Portugal and are die hard Red fans. David has always been super keen to get us out there for a sunny shoot, this turned out to be the perfect oppotunity. WORDS Stu Walker - Creative Lead & Cat Heraty - Product Designer
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