Micro Tech Systems June 2018

Business cards don’t have the same presence they once did. These little pieces of card stock were once a vital part of professional

The business card provides a snapshot of your business to someone you may want to work with in the future. It’s an easy way to instantly hand someone your contact info — no fumbling around to find your smartphone or a relevant app. And that person will have a physical reminder of your name. But in 2018, your business card can’t be boring if you want to catch someone’s attention. It needs to convey key information in a simple, professional way while also standing out. That’s no easy task. Here are a few things to keep in mind when designing a business card: Have purpose. Before you order cards, decide how you will use them. Don’t invest in cards that are going to sit in a desk drawer for the next five years. Keep the design clean. The idea is to capture the attention of the recipient, not overwhelm them. If the information on your card isn’t clear, the card is useless. Only say what is necessary — name, profession, contact info, and a brief description of the service you provide — and leave it at that. Let your creativity shine. When you hand someone a well-designed business card — one that goes beyond a boring white rectangle — they keep it. Let your card reflect you and your business. Don’t be afraid to step out of the 2-by-3.5-inch box. Need inspiration? Head over to YouTube and search “Tim’s Novelty Business Cards” or go directly to youtube.com/watch?v=r4IDLvwgDbU. You’ll be inspired in no time!

networking, but they’ve become more of a niche

Business Networking in 2018

item these days. So, should we consider the business card dead? Not so fast! There was a time when it seemed

Are Business Cards Still Relevant?

that the business card was legitimately on its way out and social media was poised to take over as the business-connection solution. While some

websites, such as LinkedIn and Facebook, have become popular networking tools, they certainly haven’t rendered the business card obsolete.

Our Clients Say It Best

“We have used MicroTech for the past 10 years at my place of business. They have always had exceptional customer service on minor calls as well as on complicated issues. They have orchestrated our last two companywide server upgrade/installs without issue and ahead of schedule. I highly recommend them.” –Kristi D. “MicroTech has helped us for over 14 years. They continue to shine in customer service and knowledge of the IT industry.” –Medical Practice

“Spiers Construction has been a longtime customer of MicroTech Systems, and we appreciate their service. Anytime we have a need, Joe Shumway is our go-to guy. He’s always aware of our past and present issues and is quick to help. It’s like having an old friend give you a call. Excellent quality of service!” –Judy P.

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