F&B Guide on Chinese Guest Preferences ​May 2024

Chinese Guest Preference Varies Based on Region

data source social media

East China Zhejiang, Anhui Jiangsu Cuisine Prefer Sweet, prefer small portions, lots of sugar and soy sauce.

North China Shandong Cuisine Prefer Savory, meaty and staple foods

South China Cantonese, Fujian Cuisine Focus on fresh ingredients, light and less greasy, vegetables are essential

Southwestern China Sichuan, Hunan Cuisine

Prefer rich flavor, like Spicy, Sour, etc.

• The origin of Chinese guests can be categorized into four regions by their eating habits • 8 main regional Cuisines in China, which have given rise to even more cuisines

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