SOCIAL MEDIA Secured media placements are being promoted and shared on the Neighborly™ social media pages and we encourage franchisees to get involved. By leveraging the social networks of our franchisees, associates of our franchisees, our corporate associates and their networks, we can expand the reach of our social media efforts and make an important contribution to creating awareness for Neighborly - for free. Below are ways to get involved:
accounts and promoted to owners’ local Facebook pages. In May, and going forward, on a weekly national social media post will feature Neighborly . Franchisees are encouraged to engage with Neighborly content on their personal and business
1. Like or Follow Existing Social Media Pages My Home Life (MHL) has been around for many years and includes a vast library of relevant content that we will use on the Neighborly site. The MHL social
media pages have garnered thousands of followers and subscribers over the years. These existing social media pages have been converted from My Home Life to Neighborly following the launch.
social media accounts, as Likes, Shares and Comments help intensify the social proof, a.k.a. reach, of our efforts.
4. Spring Cleaning Giveaway The Neighborly Spring Cleaning
Giveaway is a sweepstakes that runs from April 1st 2017 until May 12, 2017 with the goal of enticing consumers to sign up for a free Neighborly account. The first 100 people to sign up for the Neighborly account during the giveaway time frame are entered for a chance to win 1 of 4 Molly Maid ® gift certificates good towards a whole home cleaning. The winners are randomly chosen from the 100 entrants. The giveaway is promoted and boosted on the Neighborly Facebook page, as well as the national brand Facebook pages and some local franchisee pages.
2. Use the #GetNeighborly
Hashtag During the Neighborly launch and beyond, franchisees are encouraged to post about their brand belonging to “a
community of home service experts” on their personal and business social media pages and use the #GetNeighborly hashtag to generate awareness and followers.
3. Engage with Neighborly Posts on Social Media During April two Neighborly posts per week will be shared on each brand’s national social media
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