DETROIT
PHILADELPHIA
BALTIMORE
CHICAGO
INDIANAPOLIS
WASHINGTON D.C.
DENVER
RALEIGH/DURHAM
CHARLOTTE
CHATTANOOGA
ORANGE COUNTY
DFW
JACKSONVILLE
AUSTIN
ORLANDO
HOUSTON
SAN ANTONIO
MIAMI
Media Testing The launch of Neighborly ™ will be focused on our existing customers. However, a small media test is in place in selected markets to determine effectiveness of interactive media at acquiring new customers leveraging the Neighborly brand. Digital tactics include Facebook ads, Pay-Per-Click, remarketing ads, display ads and Gmail ads. Markets were chosen by several criteria including most Neighborly brands and overlapping service coverage. Measurement & Goals With all the various programs in place, such as new websites and CRM campaigns, It is imperative to set goals and measure these marketing activities. Key Performance Indicators (KPI’s) have been established and are tracked, measured and reported on the various programs running.
15
Made with FlippingBook Annual report